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Any products bought this week will be posted First Class on Friday 21st June. Apologies

Meet Love Army HQ

Welcome to our online store!

We pride ourselves on being the first pride shop in the South West. 


Our stall in Plymouth Market Hall stocks a diverse range of clothing, accessories, and home décor featuring rainbow themes and empowering messages.  These include clothing, accessories, jewellery, homeware, party supplies, cards, seasonal goodies and much more. 

We promote equality for all and endeavour to help create positive change within our community of Plymouth. Pop down and be a part of bringing good vibes and diversity to Plymouth!

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Shop our products

We have a wide range of products for you to celebrate your true colours!

From clothes to accessories, our goal is

to cover every identity under the rainbow. 

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