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From humble beginnings...

Love Army HQ Stall Front in Plymouth Market - fully stocked our colourful shop front in Plymouth Market!


Owner Walter Smith in front of Love Army HQ stall front in Plymouth Market - Empty stall

Love Army HQ is the first pride store in the South West.

Our stall located in Plymouth Market promotes diversity and positivity no matter who you are. Our stall not only aims to be the most colourful, but its goal is to be a safe space for the community, meaning no photos are taken of customers un-consensually at our shop, and we deliver with discreet packaging - or we can provide in-store pick-up. Whether you are gay, trans, or want to support someone who is, we have all sorts of products for everyone under the rainbow.

You don't have to be gay to shop here - but it helps!

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